Privacy Policy

Last updated: 01/9/2025

Park It Enforcement, a trading style of Park It Pay Limited takes your privacy seriously. This privacy policy tells you how we look after your personal data.

Who we are:

Park It Pay Limited T/A Park It Enforcement

5th Floor, 167-169 Great Portland Street London, W1W 5PF

Compliance@parkitpay.co.uk

Park It Pay Limited is the data controller. ICO registration number ZB986953

Should you have any questions or complaints, or would like to exercise your rights under data protection legislation as detailed below, please contact the data controller in the first instance by email at Compliance@parkitpay.co.uk. We will respond to your request within 14 days of receiving it.

If you feel we were unable to resolve your complaint and we cannot agree on the matter you are able to contact the Information Commissioner’s Office via https://ico.org.uk to register a complaint with them.

Your rights:

You have the right to request access and obtain a copy of the personal data we hold about you, as well as to request correction of the personal data should you believe it to be inaccurate or incomplete.

We may need to request specific information from you to help us confirm your identity to safeguard your privacy and that of the other parties that we hold data on.

Your right to obtain a copy of the data we hold on you is free of charge, but we reserve the right to make a reasonable charge should any requests be excessively frequent or otherwise disruptive. We will inform you of this should the situation arise.

Changes to this Privacy Policy

We may need to update this policy from time to time in order to comply with changes to relevant legislation, or to accommodate future requirements of the business. The date of this policy is stated at the top and this policy remains relevant until such time as an updated policy is published.

Data we may collect:

If you register on one of our parking payment platforms or park at one of our managed sites, we may collect the following personal information from you:

  • Identity Data including first and last names, title, vehicle registration mark and other vehicle details, username and password, images of your vehicle and occupants

  • Contact Data including email address, telephone numbers

  • Transaction data about payments you have made and the services you have purchased.

  • If your vehicle has been identified to be in contravention of terms and conditions at a managed site, we may request the following details from the DVLA:

  • Registered Keeper name and address

  • In the event that the registered keeper transfers liability for a PCN then they may provide us with information on the nominated driver / hirer:

  • Name, Address, email, telephone number

Clients – if you are a parking area manager/agent or landowner and have entered into a contract for services with us we may collect the following data:

  • Name, Phone number, email address, postal address, site address

If you visit our website and enter your personal data to enquire or contact us we may collect:

  • Name, Phone number, email address, message

How we collect your personal data:

Most personal data we collect and hold will have been provided directly by you via various channels:

  • When you enquire or contact us about products or services

  • When you sign up to one of our systems

  • When you appeal a Parking Charge Notice (PCN)

  • When you pay a Parking Charge Notice(PCN)

  • Use of our website or other online services

We may receive personal information indirectly, for example in the following ways:

  • When you interact with our website or online services, we may collect technical information on your device by using cookies or similar technology.

  • Via any third party suppliers or third party equipment providers

  • Via publicly available databases

  • Via the DVLA

  • Via the Independent Appeals Service

How we use personal data

All data collected will only be used in accordance with the General Data Protection Legislation (GDPR).

Data will be used to enable us to fulfil our contractual obligations to you and/or to the relevant landowner and or where it is necessary to pursue our legitimate interests:, or where we need to comply with a legal or regulatory obligation or in response to a request by law enforcement agencies.

How we may share information with others

We do not share data with others for any purpose related to advertising or marketing unless you have opted in via a sign up on our website or payment platform.

There may be occasions when we are required to share information with others such as those organisations necessary for the reasons we may collect personal data outlined above.

These may include:

  • DVLA for the purposes of auditing our services, providing justification for any VRM lookups.

  • Any Independent Appeals Service, for the purposes of reviewing and deciding your appeal.

  • Trade Associations such as the British Parking Association or Independent Parking Community for the purpose of auditing our compliance with the Private Parking Code of Practice.

  • Debt recovery agents for recovery of debts due to us

  • Solicitors for enforcing contracts or dealing with enquiries requiring legal advice.

  • Mailing providers for the purpose of printing and mailing correspondence.

How we store your personal information

We store your information as securely as possible with appropriate security measures. All employees are subject to a strict confidentiality agreement.

Information is only retained for the minimum period required to fulfil our contractual obligations, legal requirements or in order to recover debts due to us.

Vehicle registration data for permitted parking will be held for as long as the client remains active.

Vehicle registration data captured via camera that has not been in contravention will be held for 90 days.

Vehicle registration data which has formed a contravention will be retained for up to six years to facilitate debt collection and enable audits by the DVLA.